Veterinary campaign wins major international photography award
• In an industry first, a veterinary advertising campaign has won 1st prize in the prestigious IPA International Photography Award for best product advertising. • The “Lasting Longer, »
Creativity & Design: Pillars for Business Growth
Many innovation experts like Guy Kawasaki (Apple fellow and Chief Innovation Evangelist for Canva), would agree that the ability to generate a diverse set of business »
The Power of Differentiation
In highly competitive markets, differentiation is challenging. A relatively recent article in Journal of the Academy of Marketing Science* found that when buyers find it difficult »
Transforming the Agency's Sales Process
The emergence of marketing communication and branding as the core of what drives business success has placed great responsibility not only on creative agencies, but also »