Robin Horrex

Group CEO at MBC.

I’m going to be super-uncool for a moment. There’s no use pretending I’m not extremely chuffed! Some things I just can’t be blasé about… and one of those things are the Veterinary Marketing Awards. The ‘VMA Awards’ (not to be confused with the super-hot Video Music Awards!) is a ceremony held every year in March – celebrating all that’s great and good about the world of veterinary marketing. Veterinary marketing is a good chunk of what we do. We understand healthcare, we understand vets, we understand compliance, we understand pet owners, we understand that the veterinary…

If you work in animal health marketing, then the Veterinary Marketing Awards will undoubtedly be a highlight of your year. They are certainly a highlight of ours! We enter with the hope of winning or at least the hope of a ‘highly commended’. We’re proud of our work and like to show off, and the VMA Awards provide us with the ideal showcase. Not just for us, there are many creative agencies involved in animal health marketing – and the annual VMA Awards ceremony gives us a chance to mix with our peers, see their work and celebrate the innovation…

Is it just me or is the UK beer market stalking the tea market? What do beer and tea have in common other than the fact they both need to be brewed? There are some interesting parallels to be drawn between the two and it seems where tea goes, beer follows. Big volume ‘standard black’ staples like Tetley and PG have been experiencing a decline in sales while premium and speciality green and fruit brands like Tea Pigs and Tick Tock have shown significant volume increases. Exactly the same has been happening down the beer aisle with big-hitting mainstream beer…

This week we became one – MBC. We said a fond farewell to Zone and Ever After and raised our glasses to something new – the same but different! Our clients will deal with the same people, the same great talent, the same outstanding levels of client service, the same great creative…so why the change I hear you ask? As painful as it’s been to bid a fond farewell to our old handles, we don’t believe in standing still. This is a move to set us up for the next phase of our development – to help us make our…

Its not every day you find yourself on the front page. It felt strange but true. Design Week, The Drum and Yahoo Finance were just some of the publications which featured our White Paper "Quality By Design". I knew it would provoke debate. That was the intention. What I didn’t realise was just how strongly people would feel about our recommendations and how those of us working in the industry really wanted to get this out in the open. In case you've missed the debate: we at MBC believe what's missing from our industry is a single iconic design…