Zone Design

Zone Design is 9 years old today! This is no joke – we started business on April 1 2006. It all started with our first client Diversey (now Sealed Air) and involved a fair amount of packaging, artwork and channel marketing. Through the retention of a key relationship and experience in trade marketing, we ‘chinged’ glasses with our second major client - Carlsberg . We’ve enjoyed sampling that account - responsibly of course! This is where our specialism in Food and Beverage began, and continued to grow through the production of well-considered creativity and design. In 2008, Zone purchased Dynamite Design…

B2B is not boring as some creative people may think. The problem is it doesn't make you famous. Less prestigious awards, no flashy TV ad or ATL media spend. But if you're ok with that, then the area is full of creative opportunities. And if you love a challenge; most brand marketers on the client side actually need a lot of support to activate their trade audience. They want ideas. What all creative people must understand is that business customers are people too. Yes, they’re human! You could be a cynic and say that the only thing that matters…