personal branding

Almost every designer I’ve met, has at some stage in their life, designed a logo for themselves. Sometimes it gets used on the cover of a portfolio, on their business card or on personal websites and social media icons. However, it rarely becomes anything more than a bit of fun, and I’ve not known any designers whose personal brand has ever become something larger or commercially valuable. However, for some people, it does make sense. There is a growing trend for sports stars to brand themselves. It can be used to officiate an endorsement to merchandise items like…