mbc group

Zone Design is 9 years old today! This is no joke – we started business on April 1 2006. It all started with our first client Diversey (now Sealed Air) and involved a fair amount of packaging, artwork and channel marketing. Through the retention of a key relationship and experience in trade marketing, we ‘chinged’ glasses with our second major client - Carlsberg . We’ve enjoyed sampling that account - responsibly of course! This is where our specialism in Food and Beverage began, and continued to grow through the production of well-considered creativity and design. In 2008, Zone purchased Dynamite Design…

Almost every designer I’ve met, has at some stage in their life, designed a logo for themselves. Sometimes it gets used on the cover of a portfolio, on their business card or on personal websites and social media icons. However, it rarely becomes anything more than a bit of fun, and I’ve not known any designers whose personal brand has ever become something larger or commercially valuable. However, for some people, it does make sense. There is a growing trend for sports stars to brand themselves. It can be used to officiate an endorsement to merchandise items like…