Marketing trends

B2B is not boring as some creative people may think. The problem is it doesn't make you famous. Less prestigious awards, no flashy TV ad or ATL media spend. But if you're ok with that, then the area is full of creative opportunities. And if you love a challenge; most brand marketers on the client side actually need a lot of support to activate their trade audience. They want ideas. What all creative people must understand is that business customers are people too. Yes, they’re human! You could be a cynic and say that the only thing that matters…