Flow

What is it that draws a person to create, to experiment with graphics, play with typography and mess with colour? What makes a designer want to design? And how can we encourage and support that creativity while at the same time producing a commercially viable product for our clients? At their core, designers are artists. In order to create, artists need to find their peaceful place – often known as their Zen or zone. There’s a uniquely intimate relationship between a designer and their creation. Once a designer is in their Zen – there is no stopping them. Eric Maisel, PhD,…