Andy Scarth

Group Creative Director at MBC.

What is it that draws a person to create, to experiment with graphics, play with typography and mess with colour? What makes a designer want to design? And how can we encourage and support that creativity while at the same time producing a commercially viable product for our clients? At their core, designers are artists. In order to create, artists need to find their peaceful place – often known as their Zen or zone. There’s a uniquely intimate relationship between a designer and their creation. Once a designer is in their Zen – there is no stopping them. Eric Maisel, PhD,…

Zone Design is 9 years old today! This is no joke – we started business on April 1 2006. It all started with our first client Diversey (now Sealed Air) and involved a fair amount of packaging, artwork and channel marketing. Through the retention of a key relationship and experience in trade marketing, we ‘chinged’ glasses with our second major client - Carlsberg . We’ve enjoyed sampling that account - responsibly of course! This is where our specialism in Food and Beverage began, and continued to grow through the production of well-considered creativity and design. In 2008, Zone purchased Dynamite Design…

Almost every designer I’ve met, has at some stage in their life, designed a logo for themselves. Sometimes it gets used on the cover of a portfolio, on their business card or on personal websites and social media icons. However, it rarely becomes anything more than a bit of fun, and I’ve not known any designers whose personal brand has ever become something larger or commercially valuable. However, for some people, it does make sense. There is a growing trend for sports stars to brand themselves. It can be used to officiate an endorsement to merchandise items like…

B2B is not boring as some creative people may think. The problem is it doesn't make you famous. Less prestigious awards, no flashy TV ad or ATL media spend. But if you're ok with that, then the area is full of creative opportunities. And if you love a challenge; most brand marketers on the client side actually need a lot of support to activate their trade audience. They want ideas. What all creative people must understand is that business customers are people too. Yes, they’re human! You could be a cynic and say that the only thing that matters…

Blog post by Chris Searson, Executive Chairman of MBC Group. So you want to be a designer? Think eye-catching images, well-designed sets and stylish layout and a client who is happy to pay whatever it costs. Think again. I used to be in the navy. We had lots of rules. We had standards too. Since moving over into the creative sector 25 years ago I have enjoyed no longer having rules (at least not in the same way) but I do believe in standards. Even writing this sounds a tad old-fashioned. What I mean is just because we are creatives…

The following is an excerpt from the Executive Summary... The UK design industry is the largest in Europe and is of growing importance to the economy, delivering £2.5 billion a year. The industry employs 166,000 people, and employment is growing at a rate of 16 percent per annum, a much higher rate than for the economy as a whole. But the contribution it makes goes beyond its direct contribution to GDP. Investment in good design delivers concrete value to companies. But how can companies, both in the UK and overseas, find out which agencies can provide "good" design?…

This is the home of all messages, news, thoughts, comments, ramblings and general buzz from MBC Group, EverAfter and Zone. Until we've completed our new MBC Careers section on the main site, you'll find job vacancies here also.…